SEO stands for Search Engine Optimization, which is the strategic process of enhancing a website's visibility and ranking on search engineslike Google, Bing, or AI-driven discovery platforms to increase organic (free) traffic. Unlike paid advertising (where you pay for every click), SEO focuses entirely on earning unpaid, natural positioning by making your content more relevant, authoritative, and accessible to both human users and search engine algorithms
the four main types (or pillars) of Search Engine Optimization required to make a website rank higher on search engines like google
Optimizing individual web pages for specific keywords, including title tags, meta descriptions, headings, and quality content
Improving the backend structure of a website, such as page load speed, mobile-friendliness, secure HTTPS connections, and crawlability, so search engines can easily access and index the site